Fashion & Design is an advanced level course for students interested in learning the intricate process of how the fashion system works. This is an in-depth study of the fashion business in sequential order from concept to consumer. The fashion business involves a series of buying supplies, creating and developing a new product, and marketing the product. The fashion industry includes all the processes involved with producing raw materials, apparel, and accessories. Also, it encompasses the retail stores that sell fashion merchandise to the public. It is important for executives in the fashion trade to know how all of these processes interrelate. Students will learn that the decision making process is complex and not just about the latest designers, styles, or trends of an era. Particular emphasis will be on the planning, manufacturing, and marketing processes throughout history.
Unit 1: Essential Content and Skills
- Trace the development of fashion and the fashion industry.
- Recognize the importance of the consumer and the essentials of fashion marketing.
- Explain the principles of fashion change and theories of consumer acceptance.
- Examine market and design research used for product development.
- Identify forces for designer inspiration in online museum costume catalogs.
Unit 2: Essential Content and Skills
- List the sources of man-made and natural fibers.
- Discuss the impact of imports on the textile market.
- Describe product development for fibers and fabrics.
- Explain how threads, interfacings, narrow fabrics, zippers, buttons, and belts are produced and used.
- Identify the sources of fur and leather and the steps in processing them.
Unit 3: Essential Content and Skills
- Describe the roles of international and domestic fashion centers.
- Explain the important elements and principles of design and their application to line development.
- Describe, in order, the steps of garment production, including quality control.
- Explain accessory design, production, and marketing methods.
- Identify the various forms of marketing, including collection openings, line releases, and market weeks.
Unit 4: Essential Content and Skills
- Explore retailing centers, types of retailing, and retail organization.
- Explain the merchandising plan and the role of retail buyers.
- Identify the importance of non-store retailing.
- Identify types of retail advertising, publicity, special events, and visual merchandising.
- Describe markup and markdown in the fashion industry, and identify all aspects of inventory control.
- Fashion: From Concept to Consumer (textbook)
*Available as an iText course