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Graphic Design
LI.ART.302011.0.NP
Course Length: 1 Semester
Has Textbook: No
Graphic Design will provide students with a foundation in design basics and will introduce students to the field of graphic design. Students will explore the history of graphic design, learn about famous graphic designers, see how the tools and technology used by designers have evolved, and discover how designers use the elements and principles of art and design to create successful pieces. The course introduces typography and demonstrates how to creatively use type. The course also shows how to work with different types of layouts, work with a grid system, and work with advanced design concepts, such as minimalism. Students will explore the design process, which includes creativity, planning, visualizing, and constructing images through many different projects in which students create logos, business cards, letterheads, envelopes, mailers, flyers, posters, brochures, magazine layouts, and package designs. The course also covers concepts such as branding and advertising, while delving into the printing process so that students can see how design projects are completed from start to finish. Finally, students will explore non-print design work, such as Web design and multimedia. Students will also look at various jobs in graphic design and explore the steps they can take, such as internships, networking, and creating a portfolio and resume, to gain a successful career as a graphic designer.



Course Objectives

Unit 1: Essential Content and Skills

  • Identify the elements of art.
  • Identify the principles of design.
  • Recognize and utilize the elements and principles of graphic design.
  • Explore art movements that have influenced graphic design.
  • Identify computer hardware and software used by graphic designers.

Unit 2: Essential Content and Skills

  • Explore the origins of graphic design, and identify some well-known graphic designers.
  • Analyze the grid system as a way of organizing a design.
  • Explore the key layout styles used in design.
  • Identify the various categories of typefaces.
  • Recognize several of the most popular design layouts for advertisements and articles.

Unit 3: Essential Content and Skills

  • Explore the history of type, including ancient writing systems, the creation of an alphabet, and ancient innovations in writing surfaces.
  • Identify the anatomy of type, and explore the variations of a font and font family.
  • Explore the areas of typography such as type hierarchy, justification, leading, and kerning.
  • Explore the concept of matching type with the message it must convey.
  • Recognize the function of a brochure.

Unit 4: Essential Content and Skills

  • Explore the two main types of printing processes and their benefits and drawbacks.
  • Identify various forms of multimedia.
  • Analyze projects created by graphic designers for various clients.
  • Examine the steps a graphic designer follows when creating a design.
  • Determine how graphic designers can use their creativity when developing designs for clients.

Course Materials

  • This course is textbook free.