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Introduction to Mass Media
LI.ENG.302812.0.NP
Course Length: 1 Semester
Has Textbook: No
Introduction to Mass Media, a textbook free course, will introduce students to the basics of mass media. Some key ideas explored throughout this course include the historical beginnings of various media, the business of mass media, and the importance of mass media in a democracy.  The student will also develop the skills to properly critique the media.
It is recommended that students successfully complete English 9 or equivalent course work before enrolling in this course.


Course Objectives

Unit 1: Essential Content and Skills  

  • Recognize the historical significance and evolution of media and communication.
  • Review the history and future of the newspaper.
  • Create a product to demonstrate an understanding of the stages of media innovations.
  • Explore the connection between media and communication and how they relate to human interpretation. 
  • Analyze the impact and implications of the changes in media.
  • Define and analyze multicultural learning.

 Unit 2: Essential Content and Skills

  • Describe early advertising and its impact on manufacturing.
  • Examine the impact mass communication’s development had on advertising.
  • Analyze the impact of the patent medicine industry.
  • Identify the major issues involving advertising.
  • Describe the various approaches to organized public relations.
  • Analyze the ethics code of the Public Relations Society of America to understand how friction may occur between journalists and those in the public relations profession.
  • Analyze the positive and negative contributions public relations can lend to election campaigns.

Unit 3: Essential Content and Skills

  • Explore the history of magazines, books, and radio as forms of media.
  • Analyze the origins and the evolution of the Internet.   
  • Explore the technical and historical development of cable.
  • Analyze the regulation of cable television in past generations.
  • Identify the elements of specific television genres.
  • Examine the evolution of movies and Hollywood.

Unit 4: Essential Content and Skills

  • Identify the basic principles of American journalism.
  • Recognize historical aspects of journalism.
  • Identify why film was not originally covered in the U.S. Constitution as a form of speech.
  • Analyze the Motion Picture Production Code and the current movie rating system.
  • Recognize the various forms of expression for print and for broadcasting.
  • Identify the trends and career opportunities in media and communications.

 Course Materials

* This course is textbook free.