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Sports Media and Broadcasting
Course Length: 1 Semester
Has Textbook: Yes
Sports Media and Broadcasting is a hands-on course meant to prepare students who plan to major in broadcast journalism, communications, or any other form of media in college. In this course, students will explore the foundations of the sports media, reporting techniques, and the current state of print journalism. In addition, students will become familiar with the technical side of broadcasting, the Internet's role in sports media, photography, anchoring, play-by-play, and the economics of the industry. Following the semester timeline, students will be asked to complete in-the-field projects to enhance the skills required for a career in sports media.
It is recommended that students successfully complete English 10 or equivalent course work before enrolling in this course.

Course Objectives

 Unit 1: Essential Content and Skills

  • Describe how sports media evolved in the 20th century.   
  • Analyze the growth of competition in sports media through technology.
  • Describe the issues that have impacted the seriousness of sports media.
  • Analyze what determines approach.
  • Determine how opinion should be used in broadcasting.
  • Compare and contrast “homerism” with criticism.
  • Explain the relevance of social commentary.

 Unit 2: Essential Content and Skills

  • Determine the difference between active and passive voice.
  • Identify methods to keep sports broadcast writing concise.
  • Define broadcasting terminology and abbreviations.
  • Explain and identify the popularity of Internet sports media.
  • Examine resource availability for Internet sports websites.
  • List and describe the general rules of sports photography.
  • Analyze the shooting of photos or videos during a sporting activity. 

Unit 3: Essential Content and Skills

  • Understand and describe the challenges of radio announcers.
  • Compare and contrast radio and TV calls.
  • Explain the process of producing.
  • Construct the chain of command during a live broadcast.
  • Explain the process of producing a live radio event.
  • Describe the history and future of sports talk radio.
  • Explain and discuss the primary reason why sports media exists.

 Unit 4: Essential Content and Skills

  • Identify sources for local sports media information.
  • Discuss various aspects of the job of a sports information director to better understand his or her approach to dealing with the sports media.
  • Describe the differences between college and professional media specialists.
  • Explain boosterism and discuss journalistic integrity as it relates to conflict of interest.
  • Continue the discussion on conflict of interest by learning how the perks of being a sports reporter can have a negative impact on journalists.
  • List examples of manipulation in the sports media.
  • Recall the history of women in the sports media.

Course Materials

  • Sports Media Reporting, Producing, and Planning (textbook)